JOHANNA MAGAÑAAN EDITED PORTFOLIO   /   2026
Johanna Magaña black and white editorial portraitJOHANNA MAGAÑA / PORTRAIT 01
CREATIVE STRATEGY & BRAND EXPERIENCE

I see what
comes next.
Then bring
it to life.

Connecting creative vision, cultural understanding and brand strategy.

EXPLORE THE WORK
SELECTED EXPERIENCE

NIKE COACH AIRBNB DISNEY BUZZFEED INTUIT

AN EXPERIENCE IS A STORY YOU STEP INTO

A brand isn’t what people see.
It’s what they remember.

CULTURAL INTELLIGENCE   /   CREATIVE STRATEGY   /   HUMAN CONNECTION
SELECTED WORK

The work.

Three projects exploring creative vision, culture and brand experience.

Nike × Jacquemus France campaign photography
01 / CAMPAIGN
Nike × Jacquemus campaign film posterVIEW OFFICIAL CAMPAIGN FILM
CAMPAIGN FILM / NIKE FOOTBALL
01 / NIKE × JACQUEMUS / WORLD CUP 2026

Nike × Jacquemus.
France, reimagined.

CHALLENGE

Support the Paris team's fashion-led expression of French football culture within Nike's wider World Cup program.

MY ROLE

Led strategic planning and operational coordination, establishing creative ownership, identifying agency coverage, and coordinating partner discussions and resourcing.

HOW I WORKED

Connected creative leadership and regional partners across localization, publishing, and Nike App considerations.

PUBLIC LAUNCH

The France × Jacquemus collection launched in June 2026, accompanied by a Nike Football film and a selected retail release.

02 / SELECTED WORK · NEW YORK

NIKE ×
CACTUS JACK.

SPORT. MUSIC. CULTURE.U.S. OPEN / CAMPAIGN LAUNCH
Nike × Cactus Jack ice-blue Air Force 1 against a black background
Carlos Alcaraz during the Nike × Cactus Jack U.S. Open campaignU.S. OPEN / CAMPAIGN CONTEXT
THE STORY

Made for the
moment.

A collaboration connecting sport, music and product culture at the U.S. Open.

MY CONTRIBUTION

Campaign production and cross-functional coordination across digital and consumer launch activity.

PUBLIC LAUNCH
The New York activation brought the collaboration into the U.S. Open, alongside Carlos Alcaraz and a subsequent online product release.

03 / NIKE × SKIMS

Nike ×
SKIMS.

THE CHALLENGE

Delivering a consistent global brand experience across teams, markets and production schedules.

MY WORK

Supported creative operations, cross-functional alignment and launch readiness across global content workflows.

PUBLIC LAUNCH

NikeSKIMS launched on September 26, 2025, introducing seven collections and 58 silhouettes.

CAMPAIGN FILM / PUBLIC RELEASEOFFICIAL CAMPAIGN FILM

WATCH ON SKIMS YOUTUBE · Film shown for campaign context. Direction: Janicza Bravo. Creative film credits remain with the original creators.

SELECTED EXPERIENCE

Experience across
industries.

Experience in brand, communications, production and consumer environments, including Coach and Intuit.

Nike

Creative strategy and campaign-production operations across global sport initiatives, including NikeSKIMS and Nike × Cactus Jack.

BuzzFeed

Digital storytelling and production, with 64 published lead-producer credits and additional directing and editing work.

VIEW PUBLISHED CREDITS

Airbnb

Led internal and field communications strategy, developing newsletters, multimedia channels, video content and stakeholder-planning processes.

Disney

Supported retail-store layout planning with attention to how customers navigate, discover products and experience a space.

PERSPECTIVEA CAREER ACROSS CULTURE & BUSINESS

Creative vision.
Cultural perspective.

The strongest brand experiences connect a clear creative point of view with every detail of delivery.

Across Nike, Coach, Airbnb, Disney, BuzzFeed and Intuit, I have worked across creative production, communications and consumer experience. My focus is connecting people and disciplines to deliver ambitious work with clarity and care.

NIKEAIRBNBBUZZFEEDINTUITCOACHDISNEY